The Gaze as a Signature: Multi-Subject Campaign for Claudia Nuñez

For Claudia Nuñez, lash & brow design specialist, we developed a multi-subject advertising campaign that places the gaze at the center of the communication.

The concept is based on the idea that the gaze is a true personal signature: unique, recognizable, capable of expressing identity and emotion.

To convey this vision, we chose a visual language that blends classical art and contemporary aesthetics: timeless female statues are reinterpreted with realistic, expressive eyes, highlighting precision, care and natural balance.

The campaign was developed in F200 (116.5×170 cm) and F12 (268.5×126 cm) billboard formats, ensuring visual coherence and impact across different urban environments.

A project designed to enhance the professional identity of the client and make her presence in the territory elegant, distinctive and memorable.